The answer to t his question is yes a nd no a nd maybe. It all depends on the way in w hich t he business o wners utilize Craigslist. Savvy Internet marketers w ho are able to identify t he target audience a nd create sales copy w hich entices t he reader may find advertising on Craigslist to be incredibly p rofitable. Conversely I nternet m arkets t hat don't do their research a nd take a spamming approach to advertising on Craigslist a re not likely to see significant financial gains.
T here is c ertainly an opportunity to gain financial benefit through advertising on Craigslist. A dvertising for all products a nd services is free on Craigslist making it cost effectively. A dditionally, Craigslist al ready receives extensive traffic with approximately 10 million visitors generating four billion pageviews each month so there is no need to drive traffic to t he w ebsite. W hile Craigslist offers so many advertising benefits, t hese benefits may be wasted if t he advertiser doesn't do his research or evaluate t he c ompetition.
Research before Posting on Craigslist
Advertising on Craigslist is similar to advertising in other forms of media. Despite t he existing h eavy traffic f lows to t he website, successful marketing campaigns require extensive research. T his research should provide t he Internet marketer a nd his staff w ith insight into where post t he advertisements to most effectively reach t he target audience, h ow to word t he copy of t he advertisement to make it most appealing to t he target audience a nd w hich relevant keywords should be included in t he advertising copy to make it likely for members of t he target audience to find t he advertisement easily when searching for products a nd services offered by t he company.
Research of t his capacity can be conducted either online or offline. One of t he most effective forms of t his type of research is to h ave members of t he target audience fill out market surveys. T he answers provided by t he participants should give t he marketer a good idea of w hat t he target audience is seeking. Incorporating t his information into t he marketing campaign can make it noticeably moore successful.
Evaluate t he Competition on Craigslist
T he s earch f eature on Craigslist gives an Internet marketer an excellent way to evaluate t he competition. Studying t he competition is important because it can help y ou to learn how you can be more successful. T his increased success can be a result of determining successful aspects of t he competitor’s marketing strategy a nd implementing t hese strategies as well as determining faulty aspects of t he competitor’s marketing strategy a nd avoiding these strategies.
To get a good idea of t he competitors w ho are advertising on Craigslist, using t he search feature to search for keywords relevant to your own products a nd services. Y ou will likely receive search results including advertisements from competitors. N ext, carefully analyze these advertisements to determine how y our can not only create better products a nd services at more affordable prices but also write more engaging advertising copy. M any w ise Internet marketers have t he reasoning skill s necessary to properly analyze t he advertisements for competitor s but t hey often falter when taxed with t he dilemma of creating better advertisements. T his is when t he services of a professional sales copywriter with Search Engine Optimization (SEO) s kills becomes a vital part of t he equation. T his writer can use his SEO training as well as his knowledge on t he subject of writing advertising copy to effectively entice members of t he target audience to e ither purchase products or services or at least investigate these products or s ervices f urther.
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